Marketing Manager Claude Skills
Marketing has been transformed by AI in 2026 — from content production to answer engine optimisation for ChatGPT and Perplexity search. These 8 Claude Agent Skills automate the most time-consuming marketing workflows: building topical authority content strategies, writing SEO-optimised articles, creating A/B-tested ad copy, and generating data-driven performance reports.
Building Content Strategy
AdvancedDevelops topical authority maps, content calendars, keyword cluster plans, and editorial frameworks aligned with business goals and SEO objectives. Use when asked to create a content strategy, editorial calendar, content plan, or topical authority map.
$When planning a content marketing programme for the next quarter or year.
Writing SEO Content
IntermediateProduces SEO-optimised blog posts, landing pages, and articles with strategic keyword integration, proper heading hierarchy, meta descriptions, and internal linking recommendations. Use when asked to write a blog post, article, SEO page, or optimise existing content for search.
$When you need a search-optimised piece of content that ranks and converts.
Creating Ad Copy
IntermediateGenerates A/B test variants for Google Search ads, Meta/Instagram ads, LinkedIn ads, and display banners with headlines, body copy, and CTAs optimised for the target audience and funnel stage. Use when creating, testing, or improving paid advertising copy.
$When launching or optimising a paid advertising campaign.
Analysing Competitors
IntermediateConducts structured competitor analysis including positioning, messaging, content strategy, SEO gaps, and market opportunities. Use when asked to analyse competitors, conduct a competitive audit, or identify market positioning opportunities.
$When you need to understand the competitive landscape and find positioning opportunities.
Optimising for AI Search
AdvancedApplies Answer Engine Optimisation (AEO) techniques to make content discoverable by AI-powered search engines including ChatGPT search, Perplexity, Claude, and Google AI Overviews. Use when optimising for AI search, AEO, generative search, or zero-click results.
$When you need content to appear in AI-generated search answers, not just traditional search results.
Building Email Campaigns
IntermediateWrites email sequences, newsletters, and drip campaigns with subject lines, preview text, body copy, and CTAs optimised for open rate, click rate, and conversion. Use when creating email campaigns, writing newsletters, setting up drip sequences, or improving email performance.
$When you need email copy written for a campaign, welcome sequence, or newsletter.
Reporting Marketing Metrics
IntermediateBuilds marketing performance reports with metric interpretation, trend analysis, channel attribution, and data-driven recommendations. Use when creating marketing reports, analysing campaign performance, presenting metrics to stakeholders, or building dashboards.
$When you need to turn raw marketing data into a clear, actionable executive report.
Managing Social Media
BeginnerCreates social media content calendars, writes platform-specific posts, suggests hashtag strategies, and analyses content performance across LinkedIn, X (Twitter), Instagram, and other platforms. Use when creating social media content, planning posts, writing captions, or developing a social strategy.
$When you need social media posts written or a content calendar planned.
# Frequently asked questions
Q1.What Claude skills are available for Marketing Managers?
A.There are 8 free Claude agent skills for Marketing Managers: Building Content Strategy, Writing SEO Content, Creating Ad Copy, Analysing Competitors, Optimising for AI Search, Building Email Campaigns, Reporting Marketing Metrics, Managing Social Media. Each skill is a downloadable SKILL.md file that can be installed in Claude Code or uploaded to claude.ai.
Q2.How does Claude help Marketing Managers with their work?
A.Marketing has been transformed by AI in 2026 — from content production to answer engine optimisation for ChatGPT and Perplexity search. These 8 Claude Agent Skills automate the most time-consuming marketing workflows: building topical authority content strategies, writing SEO-optimised articles, creating A/B-tested ad copy, and generating data-driven performance reports.
Q3.What is the easiest Claude skill for a Marketing Manager to start with?
A.The best starting skill is "Managing Social Media" — it is rated Beginner and covers one of the most frequent tasks Marketing Managers delegate to Claude.
Q4.How do I install a SKILL.md file in Claude Code?
A.Download the SKILL.md file, create a .claude/skills/ folder in your project root if one does not exist, and place the file inside it. Claude Code automatically discovers and loads the skill on the next startup — no further configuration is needed.
Q5.Can I use these skills in claude.ai without Claude Code?
A.Yes. In claude.ai, open Settings, go to Features, and click Skills. Upload the SKILL.md file and it becomes available across all your claude.ai conversations.
Q6.Can I use these skills with the Claude API?
A.Yes. The Claude API supports skills via the /v1/skills endpoints. You can register a SKILL.md file and reference it by name in API requests, allowing Claude to apply the skill's workflow programmatically in any integration.
Q7.How do I customise a Marketing Manager Claude skill for my specific workflow?
A.Download the SKILL.md file and open it in any text editor. Update the workflow steps, key points, and examples to match your organisation's standards or personal preferences. The name and description in the YAML frontmatter can also be edited. Save the modified file back to .claude/skills/ and Claude Code will load the updated version on the next start.
Q8.Are these SKILL.md files free to download?
A.Yes, completely free. There are no sign-ups, paywalls, or usage limits. Download any skill, customise it, and share it with your team.
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