SEO & AEO Specialist Claude Skills by Industry
Browse free SKILL.md files for SEO and AEO specialists, organised by industry. Each industry page has 6–8 skills covering keyword research, schema markup, AI Overview optimisation, and programmatic SEO — tailored to the specific ranking factors and compliance rules of that vertical.
B2B SaaS
7 skillsB2B SaaS SEO in 2026 is won or lost in AI Overviews, Perplexity citations, and feature-level keyword clusters. These 7 Claude Agent Skills automate the highest-leverage SaaS SEO workflows — from mapping ICP-intent keywords for every product feature to generating programmatic integration pages at scale and writing answer-layer content that gets cited by AI engines.
E-commerce
6 skillsE-commerce SEO in 2026 requires structured data on every product, AI-citation-ready content on every category, and programmatic pages for every product attribute. These 6 Claude Agent Skills handle the full e-commerce SEO stack — from generating complete Product schema to building buying-intent keyword clusters and optimising content to appear in AI shopping recommendations.
Healthcare
6 skillsHealthcare SEO operates under the strictest quality standards — YMYL, E-E-A-T, and medical accuracy are non-negotiable. These 6 Claude Agent Skills are purpose-built for health content teams: auditing content against Google's quality standards, generating medically accurate MedicalCondition and Drug schema, mapping patient search journeys, and writing AEO answer blocks that appear in AI medical responses.
Finance & Fintech
6 skillsFinancial content faces dual challenges: outranking well-resourced incumbents while staying compliant with FCA, SEC, and equivalent regulations. These 6 Claude Agent Skills are built for finance content teams — from writing FCA-compliant content briefs and generating FinancialProduct schema to crafting authoritative AEO answer blocks for money queries that appear in ChatGPT and Perplexity financial responses.
Local Business
6 skillsLocal SEO in 2026 is a battle for the local pack, AI local answers, and Google Business Profile visibility. These 6 Claude Agent Skills cover every dimension of local search — from auditing NAP consistency across directories to generating complete LocalBusiness schema, writing GBP content strategies, building hyperlocal keyword clusters, and optimising for 'near me' queries on mobile.
Marketing Agency
6 skillsMarketing agencies need to deliver SEO results for clients across multiple industries while building their own authority for '[service] agency for [industry]' queries. These 6 Claude Agent Skills automate the most time-consuming agency SEO workflows — from building executive-ready client reports and SEO-optimised case studies to crafting link-building pitches and white-labelling skills for client delivery.
Media & Publishing
6 skillsMedia publishers face a unique SEO challenge: maximising Google News indexation speed for breaking content while building compound evergreen traffic from long-tail editorial queries. These 6 Claude Agent Skills cover the full publishing SEO stack — from optimising Article and NewsArticle schema and auditing news sitemaps to writing AEO answer layers for featured snippets and building programmatic article brief templates for data-driven content at scale.
# How to install a skill
- 1.Click an industry, then click any skill and tap Download SKILL.md
- 2.Place the file in
.claude/skills/in your project root - 3.Claude Code picks it up automatically on next start
- 4.For claude.ai, go to Settings → Features → Skills and upload the file
# Want to know what to fix first?
Run a free SEO and AEO audit on your site at tryansly.com — checks technical health, schema coverage, and AI citation readiness in minutes.
# Frequently asked questions about SEO & AEO Claude skills
Q1.What are Claude Agent Skills for SEO?
A.Claude Agent Skills for SEO are reusable AI workflow files (SKILL.md) that give Claude Code specialised SEO expertise — covering keyword research, schema markup generation, AEO content writing, and technical SEO audits. Each skill encodes a multi-step workflow tailored to a specific SEO task and industry, so Claude applies the right process automatically without prompting.
Q2.What is AEO and how is it different from SEO?
A.AEO (Answer Engine Optimisation) is the practice of structuring content to be cited by AI answer engines — ChatGPT, Perplexity, Google AI Overviews, and Gemini. Unlike traditional SEO, which optimises for blue-link rankings, AEO optimises for direct citation in AI-generated answers. AEO requires structured answer blocks, FAQ and HowTo schema, and authoritative, declarative writing — all of which the skills on this page help automate.
Q3.Which industries have SEO Claude skills available?
A.We currently offer free SEO and AEO Claude skills for 7 industries: B2B SaaS, E-commerce, Healthcare, Finance & Fintech, Local Business, Marketing Agency, Media & Publishing. Each industry has 7–7 skills covering keyword research, schema markup, content strategy, and AEO optimisation specific to that vertical.
Q4.What is programmatic SEO (pSEO)?
A.Programmatic SEO (pSEO) is the practice of generating large numbers of unique, indexable landing pages from structured data — for example, one page per product attribute combination, integration partner, or city. The SEO skills on this site include pSEO templates for e-commerce collection pages, SaaS integration pages, and media data articles, enabling you to generate scalable page sets while maintaining content quality.
Q5.Can I use these SEO skills with Claude Code?
A.Yes. Download any SKILL.md file, create a .claude/skills/ folder in your project root, and place the file inside it. Claude Code automatically discovers and loads the skill on the next startup. For claude.ai, go to Settings → Features → Skills and upload the file.
Q6.Are there SEO Claude skills for schema markup?
A.Yes. Every industry section includes at least one schema markup skill. Available schema skills cover: Product schema for e-commerce, MedicalCondition and Drug schema for healthcare, FinancialProduct and LoanOrCredit schema for finance, LocalBusiness and AggregateRating schema for local business, Article and NewsArticle schema for media, and SoftwareApplication and Review schema for B2B SaaS.
Q7.How do I optimise content for Google AI Overviews?
A.To appear in Google AI Overviews, content must directly answer the target query in the first 40–60 words, use declarative (not hedged) language, include structured lists or tables where appropriate, and be wrapped in FAQPage or HowTo schema. The AEO content writing skills in each industry section automate this process for industry-specific queries.
Q8.Are these SEO SKILL.md files free to download?
A.Yes, all SKILL.md files on this site are completely free to download. There are no sign-ups, paywalls, or usage limits. Download any skill, customise it for your workflow, and share it with your team.