Media & Publishing SEO & AEO Claude Skills
Media publishers face a unique SEO challenge: maximising Google News indexation speed for breaking content while building compound evergreen traffic from long-tail editorial queries. These 6 Claude Agent Skills cover the full publishing SEO stack — from optimising Article and NewsArticle schema and auditing news sitemaps to writing AEO answer layers for featured snippets and building programmatic article brief templates for data-driven content at scale.
# Want to know what to fix first?
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Article Schema Optimizer
IntermediateGenerates and optimises Article, NewsArticle, and BlogPosting schema for media and publishing pages — including author, publisher, image, datePublished, dateModified, and speakable selectors — to improve Google News eligibility, rich result appearance, and AI citation rate. Use when optimising article pages for news rich results and AI content answers.
$When article pages need schema optimisation for Google News eligibility and AI answer citations.
News Sitemap Planner
IntermediateBuilds and audits Google News sitemaps for media publishers — covering publication name, language, access type, genre tags, and submission cadence — to maximise eligibility for Google News and Google Discover. Use when a media publisher needs to create, fix, or optimise their news sitemap strategy.
$When a media publisher needs to improve Google News indexing speed and Discover visibility.
AEO Answer Snippet Writer
BeginnerWrites answer-optimised summary paragraphs and structured lists for evergreen media content that reliably appear as featured snippets and AI Overview citations — without compromising the full article's value. Use when optimising evergreen explainer and how-to articles for featured snippet and AI citation capture.
$When evergreen articles need a featured snippet or AI Overview answer optimisation layer.
Evergreen vs News Content Classifier
IntermediateClassifies a publishing backlog into evergreen (long shelf-life, SEO compound value) vs news (time-sensitive, freshness-dependent) content types and produces a dual-track SEO strategy — refresh programme for evergreen, indexation-speed optimisation for news. Use when auditing a content archive or planning the SEO strategy for a new publication.
$When a media publisher needs to split their content strategy between evergreen SEO and news velocity.
Internal Link Cluster Builder
IntermediateMaps and builds an internal link architecture for media publications — creating topic clusters from existing content, identifying orphan pages, and writing natural anchor-text link recommendations that distribute PageRank and improve topical authority signals. Use when a publication needs to improve crawlability and topical authority through internal linking.
$When a media publication needs to improve internal linking to boost topical authority and crawlability.
Programmatic Article Brief Generator
AdvancedCreates a scalable article brief template for programmatic content generation — including title formula, outline structure, data source mapping, and uniqueness rules — enabling a media publisher to generate hundreds of data-driven articles from structured datasets. Use when a publication needs to generate data-driven articles at scale for location, statistics, or ranking-based content.
$When a media publisher needs to generate data-driven articles at scale from a structured dataset.
# Frequently asked questions
Q1.What SEO and AEO Claude skills are available for Media & Publishing?
A.There are 6 free Claude Agent Skills for Media & Publishing SEO and AEO: Article Schema Optimizer, News Sitemap Planner, AEO Answer Snippet Writer, Evergreen vs News Content Classifier, Internal Link Cluster Builder, Programmatic Article Brief Generator. Each skill is a downloadable SKILL.md file that can be installed in Claude Code or uploaded to claude.ai.
Q2.How does Claude help with Media & Publishing SEO?
A.Media publishers face a unique SEO challenge: maximising Google News indexation speed for breaking content while building compound evergreen traffic from long-tail editorial queries. These 6 Claude Agent Skills cover the full publishing SEO stack — from optimising Article and NewsArticle schema and auditing news sitemaps to writing AEO answer layers for featured snippets and building programmatic article brief templates for data-driven content at scale.
Q3.What is the easiest Media & Publishing SEO skill to start with?
A.The best starting skill is "AEO Answer Snippet Writer" — it is rated Beginner and covers one of the most frequent Media & Publishing SEO tasks you can delegate to Claude immediately.
Q4.How do I optimise Media & Publishing content for AI Overviews?
A.To appear in Google AI Overviews for Media & Publishing queries, content must directly answer the target question in the first 40–60 words using declarative language, include structured lists or tables where appropriate, and be wrapped in FAQPage or HowTo schema. The AEO skills in this section automate this entire process for Media & Publishing-specific queries.
Q5.How do I install a SKILL.md file in Claude Code?
A.Download the SKILL.md file, create a .claude/skills/ folder in your project root if one does not exist, and place the file inside it. Claude Code automatically discovers and loads the skill on the next startup — no further configuration is needed.
Q6.Can I use these skills in claude.ai without Claude Code?
A.Yes. In claude.ai, open Settings, go to Features, and click Skills. Upload the SKILL.md file and it becomes available across all your claude.ai conversations.
Q7.How do I customise a Media & Publishing SEO Claude skill for my specific workflow?
A.Download the SKILL.md file and open it in any text editor. Update the workflow steps, key points, and sample prompts to match your organisation's standards or specific Media & Publishing context. The name and description in the YAML frontmatter can also be edited. Save the modified file back to .claude/skills/ and Claude Code will load the updated version on next start.
Q8.Are these SEO SKILL.md files free to download?
A.Yes, completely free. There are no sign-ups, paywalls, or usage limits. Download any skill, customise it, and share it with your team.
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