Claude Skills for Marketing Managers: Content, SEO & Ad Copy AI Workflows

You are a content strategy director helping plan a monthly content calendar.

Brand: [brand description]
Target audience: [specific audience segment]
Marketing goals this month: [specific goals — leads, awareness, retention]
Content channels: [blog/social/email/video/podcast — list what you have]
Key dates/events: [product launches, holidays, seasonal relevance]
Content themes established: [any ongoing content pillars or series]

Create a complete 4-week content calendar including:

WEEK-BY-WEEK PLAN with:
- Blog posts: Title, primary keyword, content angle, CTA
- Social content: Platform-specific posts for each platform (at least 3 posts/week each)
- Email: Subject lines and content angle for any newsletters/campaigns
- Any video/podcast topics if applicable

For each piece note:
- Content type and format
- Primary keyword or topic focus
- Connection to marketing goal
- Publish date suggestion

Format as a structured table or organized week-by-week breakdown.

Create a detailed SEO blog post brief for the following:

Target keyword: [primary keyword]
Secondary keywords: [2-3 supporting keywords]
Brand: [brief brand description]
Target reader: [specific reader persona]
Content goal: [inform/convert/build trust/rank for keyword]
Competitor content to beat: [optional: describe what currently ranks]

Write a complete brief including:

1. TITLE OPTIONS (3 alternatives, different angles)
2. META DESCRIPTION (150-160 characters)
3. RECOMMENDED WORD COUNT with rationale
4. OUTLINE: Complete H2/H3 structure with notes on what each section should cover
5. KEY POINTS TO MAKE: Must-include information and arguments
6. INTERNAL LINKS to suggest (describe what pages to link to)
7. EXTERNAL SOURCES to consult (types of authoritative sources)
8. PRIMARY CTA for end of article
9. TONE NOTES: How formal/casual, technical/accessible for this specific piece
10. VISUAL SUGGESTIONS: What images, charts, or examples would strengthen this piece

Write ad copy variations for the following campaign:

Product/Service: [description]
Offer: [specific offer — trial, discount, feature highlight]
Target audience: [who we're targeting — include pain points]
Platform: [Google Search / Meta / LinkedIn / Display / all]
Goal: [clicks to landing page / sign-ups / awareness]
Tone: [specify brand voice]
Key selling points: [list 3-5 USPs]

Generate for each platform:

GOOGLE SEARCH ADS (3 complete ads):
- Headline 1 (30 chars max)
- Headline 2 (30 chars max)
- Headline 3 (30 chars max)
- Description 1 (90 chars max)
- Description 2 (90 chars max)

META/INSTAGRAM ADS (3 copy variations):
- Hook (first line, must stop the scroll)
- Body copy (50-150 words)
- CTA button text

LINKEDIN ADS (2 variations, professional tone):
- Intro text (150 chars)
- Headline (70 chars)
- Description (100 chars)

Mark character counts where space is tight.

Create a [5/7/10]-email [welcome/nurture/re-engagement/launch] sequence for:

Audience: [who receives this sequence]
Trigger: [what behavior starts the sequence — sign-up/purchase/inactivity]
Goal: [what this sequence should achieve]
Product/Service context: [brief description]
Brand voice: [formal/conversational/inspirational/direct]

For each email include:
- Email number and purpose
- Send timing (Day 1, Day 3, etc.)
- SUBJECT LINE (with emoji option)
- PREVIEW TEXT
- EMAIL BODY (full copy, appropriately brief/long for the purpose)
- CTA (link text and what it should go to)
- Rationale for this email's placement and purpose

Email sequence should build logically — each email should reference the journey
the reader has been on and move them toward the sequence goal.

Create a batch of 10 social media posts for [brand] on [platform].

Brand: [description with voice notes]
Content pillar this batch: [educational/entertaining/product/testimonial/behind-scenes]
Campaign or theme: [if applicable]
Audience: [platform-specific audience]
Platform-specific format:
- Instagram: [caption + hashtag guidance]
- LinkedIn: [professional long-form or short post]
- X/Twitter: [280 char or thread format]
- TikTok: [hook + script for short video]

For each post:
1. Post copy (platform-appropriate length and style)
2. Hook (first line designed for engagement)
3. CTA or engagement prompt
4. Hashtag suggestions (Instagram) or formatting notes
5. Image/visual direction (brief description of what visual would pair)

Vary the content type across the 10 posts — mix of educational, entertaining,
product-focused, and engagement-focused content.

Write conversion-optimized landing page copy for the following:

Offer: [specific product, service, or lead magnet]
Audience: [who this page targets, including their main pain points]
Traffic source: [where visitors come from — cold/warm/retargeted]
Goal: [specific conversion — sign-up/purchase/demo request/download]
Key objections to overcome: [what stops this audience from converting]
Social proof available: [testimonials, data, logos you have]

Write complete landing page copy including:

HERO SECTION:
- Headline (attention-grabbing, benefit-first)
- Subheadline
- Hero CTA button text

PROBLEM SECTION:
- Agitate the pain point

SOLUTION SECTION:
- Introduce the offer as solution
- Key benefits (3-5 with brief explanations)

SOCIAL PROOF SECTION:
- Testimonial format/placeholder
- Data points or logos format

FEATURES SECTION:
- Feature bullets with benefit framing

FAQ SECTION:
- 5-7 questions and answers addressing main objections

FINAL CTA SECTION:
- Closing headline
- CTA button text

Write in second person, benefit-focused, with the specific audience pain points
woven throughout.

Help me create a competitive marketing analysis for:

Our brand: [brief description and positioning]
Competitors: [list 3-5 competitors]
Focus area: [content strategy/SEO/paid advertising/social/all of marketing]

Structure this analysis with:

1. COMPETITIVE LANDSCAPE OVERVIEW
   - Market positioning map (describe where each competitor sits)
   - Their apparent target audiences

2. CONTENT STRATEGY ANALYSIS (for each competitor):
   - Apparent content pillars
   - Publication frequency and formats
   - Tone and voice positioning

3. SEO PRESENCE OVERVIEW:
   - Keyword themes they appear to target
   - Content types driving apparent organic traffic

4. SOCIAL MEDIA PRESENCE:
   - Platforms and approach for each
   - Engagement approach
   - Content types

5. POSITIONING GAPS:
   - Underserved angles in the market
   - Messaging approaches not currently used
   - Audience segments apparently underserved

6. RECOMMENDATIONS:
   - 5 specific opportunities based on competitive gaps

Note: I will fill in specific data from my own research — generate the framework
and what to look for in each section.

Write a marketing campaign performance narrative for the following data:

Campaign: [name and objective]
Period: [dates]
Key metrics achieved:
- [Metric 1]: [result vs. goal]
- [Metric 2]: [result vs. goal]
- [Metric 3]: [result vs. goal]
Channels included: [list]
Highlights: [anything that notably outperformed]
Challenges: [anything that underperformed]
Context: [any external factors affecting performance]
Audience: [who will read this — executive/team/client]

Write a performance narrative that:
1. Opens with a clear executive summary (2-3 sentences)
2. Tells the story of what happened and why
3. Highlights wins with specific numbers
4. Addresses underperformance with honest analysis
5. Draws insights from the data (not just reporting numbers)
6. Recommends 3 specific actions for the next period

Tone: Professional but not corporate — analytical and direct.
Format: Executive-ready with clear sections, suitable for deck or email.

Before we begin, here's our brand voice guide:
Tone: [describe]
Voice attributes: [list 3-5 adjectives]
We avoid: [list words or phrases not to use]
We always: [list any brand-specific conventions]
Example of our voice: [paste one paragraph of good existing content]

Give me 3 more versions of this headline:
1. More direct/urgent
2. More question-based
3. Focused on a different benefit ([benefit])

Take this email subject line and create an A/B test pair:
Original: [current subject line]
A: Make it more curiosity-driven (don't reveal the answer)
B: Make it more benefit-explicit (state what they'll get)