Marketing Strategy — New Product or Service Launch

Act as a growth marketing director who has successfully launched 20+ products for B2B and B2C companies. Create a launch marketing strategy for:

Product/Service Name: [NAME]
What It Does: [1–2 SENTENCE DESCRIPTION]
Launch Date Target: [DATE or TIMEFRAME — e.g. "6 weeks from now"]
Price Point: $[AMOUNT] or pricing model
Target Audience: [WHO THIS IS FOR]
Primary Launch Goal: [e.g. 100 paying customers / 500 sign-ups / $10,000 in sales in first month]
Current Assets: [What you already have — email list, social following, existing customers, website, etc.]
Budget for Launch: $[AMOUNT] or "Bootstrap/zero budget"

Create a 3-phase launch plan:

**Phase 1 — Pre-Launch (Weeks 1–4): Build Anticipation**
- Teaser strategy and content calendar
- Waitlist / early access campaign
- PR and influencer outreach approach
- Beta tester or early adopter program

**Phase 2 — Launch Day/Week: Generate Momentum**
- Launch day communication plan (email, social, Product Hunt if relevant)
- Paid push strategy
- Press / media outreach
- Community and partner activation

**Phase 3 — Post-Launch (Weeks 2–4+): Sustain & Convert**
- Retargeting and email nurture sequence
- Social proof collection
- Iterating on messaging based on early signals
- 30-day review metrics

Include: Sample launch email subject line, launch tweet/LinkedIn post, and the #1 mistake to avoid for this type of product.

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