Digital Marketing Strategy — 90-Day Actionable Plan

Act as a senior digital marketing strategist with experience across B2B and B2C brands. Create a 90-day digital marketing strategy for:

Business: [BUSINESS NAME]
Product/Service: [WHAT YOU SELL IN 1–2 SENTENCES]
Target Audience: [WHO YOUR CUSTOMERS ARE — demographics, interests, pain points]
Current Monthly Revenue (approximate): $[AMOUNT] or "Pre-revenue"
Marketing Budget (monthly): $[AMOUNT]
Current Channels (if any): [e.g. organic Instagram, email list of 500, basic Google Ads]
Primary Goal: [e.g. Generate 50 qualified leads/month / Grow to $10k MRR / Drive 5,000 website visitors]
Secondary Goal: [OPTIONAL]
Biggest Challenge: [e.g. Low brand awareness / Poor conversion rate / Don't know where to start]

Deliver:

1. **Recommended Channel Mix** — Rank top 3–4 channels for this business with rationale

2. **90-Day Roadmap** (by 30/60/90 milestones):
   - Month 1: Foundation & Quick Wins
   - Month 2: Scaling What Works
   - Month 3: Optimise & Systemise

3. **Content Strategy** — Content pillars, posting frequency per channel, content formats

4. **Paid Advertising Plan** — Platform, campaign type, budget allocation, targeting approach

5. **Email Marketing** — List building tactics and 3-email welcome sequence outline

6. **SEO Quick Wins** — Top 5 actionable SEO improvements for this business type

7. **KPIs & Measurement** — 5 metrics to track weekly, with target values

8. **Tools Recommended** — Lean stack for the budget provided

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