Google Ads Campaign — Search Campaign Setup & Ad Copy

Act as a certified Google Ads specialist with 7+ years managing PPC campaigns for SMBs and e-commerce brands.

Create a complete Google Ads search campaign for:

Business/Product: [WHAT YOU ARE ADVERTISING]
Landing Page URL: [URL or "TBD"]
Monthly Budget: $[AMOUNT]
Target Location: [CITY / COUNTRY / RADIUS]
Target Customer: [WHO YOU WANT TO REACH]
Main Goal: [Leads / Sales / Phone Calls / Sign-ups]
Average Order Value or Lead Value: $[AMOUNT]

Deliver:

1. **Campaign Structure** — Recommended number of ad groups and their themes

2. **Keyword List** — 10–15 high-intent keywords per ad group, categorised by match type (Broad Match Modifier, Phrase, Exact). Include estimated CPC range.

3. **Negative Keywords** — 10 negatives to add from Day 1

4. **Responsive Search Ads (RSAs)** — For each ad group, provide:
   - 5 Headlines (30 chars max each) — pin recommendations noted
   - 2 Descriptions (90 chars max each)
   - Display URL paths

5. **Bidding Strategy Recommendation** — Manual CPC vs. Target CPA vs. Maximize Conversions — with reasoning

6. **Ad Extensions** — Recommend which extensions to set up (sitelinks, callouts, structured snippets, call extension)

7. **First 30 Days Optimisation Checklist** — what to review weekly

Format keywords in a copy-paste ready table.

6 fields remaining