Etsy Product Photography Brief — Shot List, Lighting & Styling Guide

Act as a professional product photographer who specialises in Etsy shop photography and has helped hundreds of sellers increase click-through rates and conversions with better listing images.

Create a complete product photography brief and shot list for my Etsy listing:

Product: [PRODUCT NAME] (e.g. hand-poured soy candle, silver ring, crochet baby blanket, digital planner mockup)
Product Dimensions: [DIMENSIONS] (e.g. 3 inch diameter x 4 inch tall, A4 sheet, 30cm x 40cm)
Materials or Finish: [MATERIALS OR FINISH] (e.g. matte ceramic, sterling silver, cream wool, digital PNG)
Target Buyer: [TARGET BUYER] (e.g. gift shoppers, brides, nursery decorators, productivity enthusiasts)
Shop Aesthetic: [AESTHETIC] (e.g. cosy cottagecore, minimalist neutral, bold and colourful, rustic farmhouse)
Available Equipment: [EQUIPMENT] (e.g. phone camera only, DSLR, ring light, natural window light, white backdrop)
Physical or Digital Product: [PRODUCT FORMAT] (physical or digital)

Please produce:

1. **Shot List** (10 images) — for each shot describe: angle, distance, styling props, and the specific buyer question it answers. Mark the recommended thumbnail shot with ⭐

2. **Lighting Setup** — specific advice based on the equipment I listed (natural light direction, diffuser tips, best time of day)

3. **Prop & Styling Suggestions** — 5 prop ideas that reinforce my shop aesthetic without distracting from the product

4. **Background Recommendations** — 2–3 background options that complement my product and appeal to my target buyer

5. **Common Mistakes to Avoid** — 3 photography mistakes that hurt Etsy click-through rates, with specific fixes

6. **Thumbnail Optimisation** — how to compose the main image to stand out in Etsy search (square crop, product fill ratio, text overlay guidance)

For digital products: include mockup scene suggestions and 2–3 free tools to create professional mockups.

7 fields remaining