Etsy Shop Launch Checklist — Setup, SEO & First 30 Days Action Plan
Generate a phase-by-phase Etsy shop launch checklist covering account setup, branding, listings, SEO, and your first 30-day sales strategy. Tailored to your product type and experience level.
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Act as an Etsy business coach who has helped hundreds of sellers launch successful shops and avoid the setup mistakes that kill momentum in the first 30 days. Generate a complete Etsy shop launch checklist for my situation: Shop Name: [SHOP NAME] Product Type: [PRODUCT TYPE] (e.g. handmade jewellery, digital downloads, vintage clothing, print on demand, candles) Number of Listings Planned at Launch: [NUMBER OF LISTINGS] (e.g. 5, 10, 20+) Selling Experience: [EXPERIENCE] (e.g. brand new seller, sold locally before, experienced on another platform) Do You Offer Custom Orders?: [CUSTOM ORDERS] (yes / no) Target Niche and Buyer: [TARGET NICHE] (e.g. wedding gifts, nursery decor, productivity tools, vintage fashion) Generate the checklist using this format: - Checkbox format: - [ ] Task - Group into clear phases - Mark legally required or account-critical items with ⚠️ - Mark quick wins (high impact, low effort) with ⭐ - Add estimated time in parentheses next to each task **Phase 1: Account & Legal Setup** ⚠️ (Etsy account, payment method, shop policies, tax registration, business licence if needed) **Phase 2: Brand & Shop Foundation** (shop name check, banner, profile photo, about section, shop announcement, meet the maker bio) **Phase 3: Listings** ⭐ (title formula, description structure, photography checklist, 13 tags per listing, pricing, variants, shipping profiles) **Phase 4: SEO & Discoverability** (keyword research process, listing title optimisation, shop sections setup, tags review, listing refresh schedule) **Phase 5: Pre-Launch Promotion** (social media announcement plan, friends and family soft launch, Pinterest business account setup, first 10 sales strategy) **Phase 6: Post-Launch — First 30 Days** (stats review schedule, listing tweaks based on data, customer message templates, shipping process, review request timing) End with: The 3 mistakes first-time Etsy sellers most commonly make in the first 30 days — and exactly how to avoid each one.
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